WELL SCENT . a holistic apothecary
THE BRIEF
Well Scent, a holistic apothecary, approached me with a single request. They wanted their brand to look and feel like they’d always wanted it to but didn’t know how to make that happen.
WHAT STUDIO AIUTO DID
Diving into what it is that makes Well Scent special, the image they’d always wanted to achieve and what makes their customers tick, I worked side-by-side with Well Scent’s team to craft and intentionally strategic brand from the inside out. Continuously evoking the beauty of natural ingredients and sensations of the seasons create a strong framework forward-facing brand evolution.
Over the course of 10 years, we partnered for 2 full rebrands & continuous phase by phase evolutions to respond to the progression of the business as well as changes in this specific market segment.
SCOPE
Brand Audit
Brand Strategy
Brand Vision Guide
Logo Suite Creation
Ongoing Brand Consulting
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Marketing collateral consulting, creative direction & design for:
Website
Brochures
Business Cards
Product Labels
Social Media Templates
Practitioner Product Guide
CLIENT INSIGHT
“Our ongoing partnership with Jaime Di Dio of Studio Aiuto has powerfully launched our brand, elevated the experiential aspect of our marketing materials, massively increased our visibility and directly impacted our sales and growth. Jaime is cerebral, artistic, detail-oriented and her design work is always on point, current, and relevant to our market. She consistently delivers on schedule a marketable strategy and a beautiful design that resonates with our community and customers. The success we have experienced is a direct result of our partnership with Studio Aiuto. Beyond this, Jaime is lovely. She has so much passion and integrity, and works harmoniously with us, meeting us where we are with each project with kindness, patience and curiosity. It is an absolute joy to know her.”
--Stacy Shuman, Well Scent