The key to increasing your value is closer than you think

Have you ever thought about why people pay more for things created by certain brands?

First, let’s look at the difference in attraction between something authentic & fake.

For the sake of clarity, let’s say it’s a bag.

So, why would most people choose the fake bag? More often than not, because of price.

Why would most people choose the authentic bag? Because they value something about its story–how it was made, the material that was used, the reason it was designed, how it’s different, etc.

Simply having a logo does not increase value. Rather in the case of products, a logo placed on a bag without a story & culture that excites the customer can DETRACT from the value–making the item feel “cheaper” than it would without the brand mark.

When people see a logo from a “famous brand”, it triggers what they’ve heard, know & believe to be true that brand. When they purchase the item, they are purchasing an association with everything they know & believe about the brand. Thus the story & culture represented by logo aids in justifying the price point & doing sales for that item.

How does this apply to your business?

When you define your culture & share your story, you increase the value your audience attaches to your products & services at an exponential rate. Having a brand identity that includes visual assets, proprietary language & a defined interpersonal experience, you offer a library of memories to be recalled when people come across your brand. They are ready to share what they have heard, know & believe about your business.

Defining culture & story is intrinsic to our brand building process.

Reach out to discuss how this would serve your business & branding goals.

About the author

Jaime Di Dio has been building brands for over 15 years. She has made it her policy over the course of her career to reverse engineer her clients goals to identify a course of action that maximizes available resources and builds forward motion all the while maintaining that highest level of aesthetic be non-negotiable.