Truth? Your potential buyers don’t care about the number of hours they have access to you or the size of your product as much as you think they do.

They are ready to open their wallets for an answer to their problem from someone who knows exactly what they need—aka a specialist.

Hands up if this sounds like something you’d hear from a business coach.🙋🏻‍♀️ So why am I, a brand strategist & designer, sharing this?

Because branding is one of your most essential business tools (and one that is most often misunderstood or even forgotten by small and medium businesses). So what’s the actual die-hard purpose of branding? To make customers remember you, come back, purchase, and purchase again.

Should your branding look good? 100%. Should it make you money while doing so? Heck yes.

You’re going to want to bookmark this because this right here is a huge brand strategy self-check.

People buy what they want. Not what they need. Not what you want to sell. Purchasing is a psychological reaction to the likelihood of someone fulfilling their desire.

And when you use their wants to strategically create the 8-22 touches that your prospects go through in order to be psychologically ready to click BUY NOW, you have the foundation for a strategic brand and marketing plan.

I am in the business of helping my clients look good AND make money while doing it because your brand is an essential AND beautiful business tool.