Whether you’re a few years in or you’re a brand new business, this all-in-one strategy-backed bundle has everything you need to go from idea to launch, and beyond that, it stays with you as you grow.


What’s included:

• Discovery
• Brand Audit
– Client persona creation
– Evaluation of communication of what makes your brand special (your differentiator) in relation to your competitors.
– Review of your existing brand evaluating the efficacy of your message communication to your target audience.

• Brand Vision Guide
Created specifically for you, a brand vision guide is a 15+ page book to create a consistently strategic evolution of your brand. This guide provides direction for all aspects of your branding establishing a platform for a cohesive approach across all applications, from print to web to photography to product.
The brand vision guide includes:
– Business description, mission, and values
– Brand identifier map
– Positioning Statement
– Brand mood board
– Brand color palette
– Brand color codes, complete set (Pantone, RGB, CMYK, HEX)
– Font Pairings & Font hierarchy
– Tagline typography styling
– Set of 3 brand slides

• Logo Design
– 3 preliminary logo concepts
– 2 revisions of decided direction
– Included logo versions for dark & light backgrounds

• Business Card Design
– 2 preliminary business card concepts
– 2 revisions of decided direction
* print cost not included

• Social Media Styling
– Social Media profile & cover image mood board
– 2 preliminary social media profile & cover image concepts
– 1 revision of decided direction
– Facebook Twitter cover photo & profile picture
– Avatar for use on Pinterest & Instagram
*alternate social media platform substitution upon request


Our ongoing partnership with Jaime Di Dio Aoyama of Studio Aiuto has powerfully launched our brand, elevated the experiential aspect of our marketing materials, massively increased our visibility and directly impacted our sales and growth. Jaime is cerebral, artistic, detail-oriented and her design work is
always on point, current, and relevant to our market. She consistently delivers on schedule a marketable strategy and a beautiful design that resonates with our community and customers. The success we have experienced is a direct result of our partnership with Studio Aiuto. Beyond this, Jaime is lovely. She has so much passion and integrity, and works harmoniously with us, meeting us where we are with each project with kindness, patience and curiosity. It is an absolute joy to know her.

Stacy Shuman
Well Scent

As a brand specialist for the wellness & socially conscious space, I am here to guide you on a path that is both energetically sustainable & self-aligned. Branding is incorrectly believed to be solely about aesthetic while in fact it is a comprehensive language that informs visual, verbal & experience-based communication. I leverage all 3 modalities in a multi-dimensional approach that manifests through brand consulting, strategy & design.

• Brand Consulting
• Brand Strategy
• Brand Auditing
• Brand Execution, Facilitation, Creative Direction & Design
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