What it is: A roadmap that connects where you are right now with where you want to be. It unites all aspects of business to move forward toward a common mission & goal.
Brand strategy informs strategic design, copy writing, marketing, sales, and even the lesser-known areas of outsourcing & hiring.
Who it’s for: Seasoned businesses in the wellness & socially conscious sectors. You’re an experienced entrepreneur & have worked with coaches, designers & copy writers. You see the “big brand” & know that they are usually products of huge agencies or robust teams. Looking at your own branding, you know that it can & should do so much more.
That “so much more” happens when brand strategy is put in place.
Process: We partner to build your proprietary brand strategy leveraging my 5 step framework.
Outcome: Upon completion, you’ll receive a comprehensive roadmap detailing how to close the gap between where you are right now & where you envision your business to be.
YEARLY CHECK UP FOR YOUR BRAND
What it is: A 4-part evaluation assessing the overall health of your brand
What it does: Provide you with a basis upon which to make informed decisions regarding branding, marketing, sales, outsourcing, hiring & even provide insight as to reasons for business plateaus & stagnation.
- Brand awareness: quantify existing knowledge of your business
- Brand perception: evaluate message that’s being sent
- Brand loyalty: capture what people think
- Brand sentiment: dissect how people feel
Outcome: You will receive details of findings on the above 4 key metrics together with recommendations based upon findings that speak to your current business goals.
BRAND EXECUTION & FACILITATION
STRATEGIC BRAND DESIGN
CREATIVE DIRECTION & FACILITATION for design, copy writing, photography & brand experience
Needs will be assessed upon inquiry.
Our ongoing partnership with Jaime Di Dio of Studio Aiuto has powerfully launched our brand, elevated the experiential aspect of our marketing materials, massively increased our visibility and directly impacted our sales and growth. Jaime is cerebral, artistic, detail-oriented and her design work is always on point, current, and relevant to our market. She consistently delivers on schedule a marketable strategy and a beautiful design that resonates with our community and customers. The success we have experienced is a direct result of our partnership with Studio Aiuto. Beyond this, Jaime is lovely. She has so much passion and integrity, and works harmoniously with us, meeting us where we are with each project with kindness, patience and curiosity. It is an absolute joy to know her.
— Stacy Shuman, Well Scent
Working with Jaime proved to be a valuable investment. She was able to synthesize the business concepts we were proposing in a very visually flattering and easy to read manner. It was money well spent as we raised our first investment fund and generated interest with both investors and founders alike. It’s her ability to combine a business narrative with visual cues that is a rarity among designers.
–Douglas Raggio, Gastronome Ventures