Whether you’re a few years in or you’re a brand new business, this all-in-one strategy-backed bundle has everything you need to go from idea to launch, and beyond that, it stays with you as you grow.


What’s included:

• Discovery
• Brand Audit
– Client persona creation
– Evaluation of communication of what makes your brand special (your differentiator) in relation to your competitors.
– Review of your existing brand evaluating the efficacy of your message communication to your target audience.

• Brand Vision Guide
Created specifically for you, a brand vision guide is a 15+ page book to create a consistently strategic evolution of your brand. This guide provides direction for all aspects of your branding establishing a platform for a cohesive approach across all applications, from print to web to photography to product.
The brand vision guide includes:
– Business description, mission, and values
– Brand identifier map
– Positioning Statement
– Brand mood board
– Brand color palette
– Brand color codes, complete set (Pantone, RGB, CMYK, HEX)
– Font Pairings & Font hierarchy
– Tagline typography styling
– Set of 3 brand slides

• Logo Design
– 3 preliminary logo concepts
– 2 revisions of decided direction
– Included logo versions for dark & light backgrounds

• Business Card Design
– 2 preliminary business card concepts
– 2 revisions of decided direction
* print cost not included

• Social Media Styling
– Social Media profile & cover image mood board
– 2 preliminary social media profile & cover image concepts
– 1 revision of decided direction
– Facebook Twitter cover photo & profile picture
– Avatar for use on Pinterest & Instagram
*alternate social media platform substitution upon request


Our ongoing partnership with Jaime Di Dio Aoyama of Studio Aiuto has powerfully launched our brand, elevated the experiential aspect of our marketing materials, massively increased our visibility and directly impacted our sales and growth. Jaime is cerebral, artistic, detail-oriented and her design work is
always on point, current, and relevant to our market. She consistently delivers on schedule a marketable strategy and a beautiful design that resonates with our community and customers. The success we have experienced is a direct result of our partnership with Studio Aiuto. Beyond this, Jaime is lovely. She has so much passion and integrity, and works harmoniously with us, meeting us where we are with each project with kindness, patience and curiosity. It is an absolute joy to know her.

Stacy Shuman
Well Scent

As an expert brand strategist for the well-living & heart-centered industries, I connect the dots between your business’s mission and your ideal customer’s desires. Through market research, strategy, aesthetic exploration, ideation and design solutions, I guide you on a path toward a series of experiential brand touch points, targeted web presence and strategy that align with your business goals and position you as an authority in your niche.

• Visual Identity
• Brand Strategy
• Brand Coaching
• Brand Auditing
• Logo Design
• Presentation & Pitch Deck Design
• Business Card Design
• Package & Label Design
• Booklet & Brochure Design
• Website Design & Development
• Website Auditing
• Promotional Campaigns
• Email Marketing