COOKING WITH TRADER JOE’S

cookbook
VISUAL IDENTITY
THE BRIEF

Brown Bag Publishers, the creators of the hugely popular Cooking with Trader Joe’s series, contacted me looking to establish an overarching brand for their series of books, a book cover design and marketing collateral.

WHAT STUDIO AIUTO DID

Working with strict brand guidelines, I dug into the culture of Trader Joe’s shoppers and the brand itself. This together with the “quick and easy” approach of the cookbooks’ recipes informed the design aesthetic.

BRAND ELEMENTS
  • Logo Creation
  • Book Cover Design
  • Marketing Collateral Design

trader joe's cookbookk design

trader joes cookbook graphic design

WAYS WE CAN PARTNER
STRATEGIC BRAND PACKAGE

This all-in-one strategy-backed bundle has everything you need to go from idea to launch, and beyond that, it stays with you as you grow.

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BRANDED PRESENTATION DECK

Strategically designed decks capture viewers’ attention, and significantly expanding memory retention, aligning the cards for your success.

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LOGO & VISUAL IDENTITY PACKET

A semi-custom logo & visual identity system that fits your niche and provides the best of both worlds: a high-value option on a modest budget.

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ONE-ON-ONE BRAND AUDIT

Capture what makes your dream customer tick, expose the message you’re sending, and uncover how you stand up to competition.

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MINDFULLY EXPERIENTIAL BRANDING, STRATEGY & WEBSITE DESIGN

As an expert brand strategist for the well-living & heart-centered industries, I connect the dots between your business’s mission and your ideal customer’s desires. Through market research, strategy, aesthetic exploration, ideation and design solutions, I guide you on a path toward a series of experiential brand touch points, targeted web presence and strategy that align with your business goals and position you as an authority in your niche.

Services
• Visual Identity
• Brand Strategy
• Brand Auditing
• Logo Design
• Presentation & Pitch Deck Design
• Infographic Creation
• Business Card Design
• Package & Label Design
• Booklet & Brochure Design
• Website Design & Development
• Website Auditing
• Social Media Styling
• Promotional Campaigns
• Ad Design
• Signage & Storefront Graphic Design
• Apparel Artwork
• Poster Design
• Menu & Restaurant Collateral Design
• Email Marketing
Contact

ao@studioaiuto.com

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