COOKING WITH TRADER JOE’S

cookbook
VISUAL IDENTITY
THE BRIEF

Brown Bag Publishers, the creators of the hugely popular Cooking with Trader Joe’s series, contacted me looking to establish an overarching brand for their series of books, a book cover design and marketing collateral.

WHAT STUDIO AIUTO DID

Working with strict brand guidelines, I dug into the culture of Trader Joe’s shoppers and the brand itself. This together with the “quick and easy” approach of the cookbooks’ recipes informed the design aesthetic.

BRAND ELEMENTS
  • Logo Creation
  • Book Cover Design
  • Marketing Collateral Design

trader joe's cookbookk design

trader joes cookbook graphic design

WAYS WE CAN PARTNER
STRATEGIC BRAND PACKAGE

This all-in-one strategy-backed bundle has everything you need to go from idea to launch, and beyond that, it stays with you as you grow.

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BRANDED PRESENTATION DECK

Strategically designed decks capture viewers’ attention, and significantly expanding memory retention, aligning the cards for your success.

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BRAND COACHING & CONSULTATIONS

Infuse branding into every sales and marketing touch and know exactly how to leverage branding to maximize goal attainment.

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ONE-ON-ONE BRAND AUDIT

Capture what makes your dream customer tick, expose the message you’re sending, and uncover how you stand up to competition.

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MULTI-DIMENSIONAL BRAND EDUCATION, STRATEGY & DESIGN

As a brand specialist for the wellness & socially conscious space, I am here to guide you on a path that is both energetically sustainable & self-aligned. Branding is incorrectly believed to be solely about aesthetic while in fact it is a comprehensive language that informs visual, verbal & experience-based communication. I leverage all 3 modalities in a multi-dimensional approach that manifests through brand coaching, strategy & design.

Services
• Brand Coaching & Consulting
• Visual Identity & Logo Creation
• Brand Strategy
• Brand Auditing
• Presentation & Pitch Deck Design
• Package & Label Design
• Booklet & Brochure Design
• Website Design & Development
• Website Auditing
Contact

ao@studioaiuto.com

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