THE BRIEF
Brown Bag Publishers, the creators of the hugely popular Cooking with Trader Joe’s series, contacted me looking to establish an overarching brand for their series of books, a book cover design and marketing collateral.
WHAT STUDIO AIUTO DID
Working with strict brand guidelines, I dug into the culture of Trader Joe’s shoppers and the brand itself. This together with the “quick and easy” approach of the cookbooks’ recipes informed the design aesthetic.
BRAND ELEMENTS
- Logo Creation
- Book Cover Design
- Marketing Collateral Design
WAYS WE CAN PARTNER
STRATEGIC BRAND PACKAGE
This all-in-one strategy-backed bundle has everything you need to go from idea to launch, and beyond that, it stays with you as you grow.
BRANDED PRESENTATION DECK
Strategically designed decks capture viewers’ attention, and significantly expanding memory retention, aligning the cards for your success.
LOGO & VISUAL IDENTITY PACKET
A semi-custom logo & visual identity system that fits your niche and provides the best of both worlds: a high-value option on a modest budget.
ONE-ON-ONE BRAND AUDIT
Capture what makes your dream customer tick, expose the message you’re sending, and uncover how you stand up to competition.