Work at your own pace, save time & make more money.
Whether you’re working on your own business or for a client, you know branding is important. You’re expected to dive in and hit the ground running.
It can be intimidating, scary & overwhelming. What if the audience hates it? That other brand looks so much better. Do I really know what I’m doing?
It doesn’t have to be about taking a stab in the dark. Understanding a few tactical steps will empower you to make calculated decisions to provide more value and in turn make more money.
(I like to talk about money because when it comes down to it, we’re running businesses here.)
Hi! I’m Jaime.
I’m a brand strategist, graphic designer, former UCSD instructor, mamma, and business owner.
Over the past 10 years, I’ve partnered with multi-million dollar brands and start-ups to create strategic results-driven brands.
The thing is, more and more my offerings have become out of budget for those I love working with, small business owners, just like you.
I set out to make my services accessible. Free call after free call, I gave it all away. Those amazing small business owners and I achieved SO MUCH in such short periods of time. Why? Because I’ve been there. I don’t go out and buy expensive business systems. I excel at using free and small budget resources to create maximum impact that looks high end.
I’ve figured out how to make looks that sell AND do it on a budget, and that’s exactly what you’re going to learn.
Let’s get really clear about what branding does.
Branding is about looking good with strategy.
Strategy helps you to establish trust, and when people trust you, they feel more comfortable buying from you.
That is powerful.
Yep! I’m talking about money again because branding isn’t just be something that costs money, branding & graphic design done well can MAKE YOU MONEY.
DID YOU KNOW…
Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands
Better Branding = 3x as many people talking about your business.
Sound good? Here’s some more money talk.
Let’s look at the numbers.
With one particular client, I uncovered inconsistencies between sales and marketing and moved branding to the forefront of the sales experience. As a direct result of our work together, this client achieved a 300% sales increase.
Using the same strategy of brand consistency across all parts of business, another client sold their business for $13 million within 7 months of our partnership.
YOU CAN DO THIS!
You’ll be guided to understand what strategic brand consistency really looks like, so you can start producing higher quality work, charging more, and pulverizing the dependency on outsourcing—game changing when you’re in your early phases of growth.
It’s my job to teach you—no, really!
Not only have I achieved ongoing returns on investment for my clients again and again, I’m a former University of California San Diego instructor specializing in multi-cultural communication.
This means I’m hyper-aware of communicating both visually & verbally in a way that empowers you to learn swiftly and smoothly putting higher value at your fingertips.
You’ll be taught by an actual university instructor.
Step by step, I’ll walk you through all the essentials you’ll need to
Audit your own brand
Capture what your ideal customers love about your competitors and how to harness this as your best kept secret
Understand what to outsource and what to DIY
Get clear on how maximize your marketing budget (no matter how small)
Demystify what your fonts are REALLY saying about you
See how color choices can make you or break you
Get clear on simple steps to keep your viewer’s attention and control where their eyes go on the page
Learn actionable pro design tips that you can apply right away to create one-sheets, printables, social media posts, and more–NO MATTER WHAT SOFTWARE YOU USE!
You’ll also receive:
• Guide to File Types – When to use what type of file where (ai, eps, pdf, psd, png, jpg), what the big deal is about vector files and why you ABSOLUTELY need them
• Guide to Prepping Files for Print Like a Pro – Get the maximum value for your money while saving you precious time
• Intro to Illustrator – Quickly become versed in the most effective and essential skills you’ll need to get started using this software (app free trial available through Adobe)
Not understanding the essentials of branding and graphic design are causing you to lose money.
A VA who charges $19/ hr and works 30 hrs a week makes $27,360 annually.
With added value, prices can go up. Charging $27/ hr working 30 hrs a week, the same VA can make $38,880 annually.
What would change if you could suddenly make an additional $11.5K?
Let’s put you on a path to saving money and charging more for your work.
Because you & your business deserve it!
FREQUENTLY ASKED QUESTIONS
What if I don’t use/ plan to use Illustrator or Photoshop?
No problem! Having a consistently strategic brand isn’t linked to a certain software. I’ll teach you principles that can be applied both digitally and in the real world (as in hand-making!). As a designer, Illustrator and Photoshop are tools work well for me, but there are people who do AMAZING things with Word, PowerPoint/ Keynote and Paint and the numerous free and open source apps available.
Will I learn how to design a logo in Looks That Sell?
This course focuses on branding and design principles that will help you to understand and apply what comprises a consistent and strategic brand along with tips and trick to elevate your layouts and give you confidence in creating various collateral. Logo design is a world in itself that may be covered in a future course.
Will I have to pay more to be able to implement what you teach?
No, no and no. There are absolutely no upsells that require you to complete everything in this course. I’ll introduce every free and affordable tip and trick I know to help you get as much as you can for as little as possible. There is a monthly fee should you decide to use Adobe Illustrator or Photoshop, but there are free and open source outlets I’ll share that will allow you to accomplish what you need without the investment.
“Our ongoing partnership with Jaime Di Dio Aoyama of Studio Aiuto has powerfully launched our brand, elevated the experiential aspect of our marketing materials, massively increased our visibility and directly impacted our sales and growth. The success we have experienced is a direct result of our partnership with Studio Aiuto.” –Stacy Shuman, Well Scent
Still not sure?
It’s really important to me that you feel good about your decision. Send me your questions and let’s chat. I’m only an email away! firstname.lastname@example.org