WELL SCENT

a holistic apothecary
BRANDING + VISUAL IDENTITY
THE BRIEF

Well Scent, a holistic apothecary, approached me with a single request. They wanted their brand to look and feel like they’d always wanted it to but didn’t know how to make that happen.

WHAT STUDIO AIUTO DID

Diving into what it is that makes Well Scent special, the image they’d always wanted to achieve and what makes their customers tick, I worked side-by-side with Well Scent’s team to craft and intentionally strategic brand from the inside out. Continuously evoking the beauty of natural ingredients and sensations of the seasons create a strong framework forward-facing brand evolution.

BRAND ELEMENTS
  • Brand Audit
  • Brand Vision Guide
  • Logo Creation
  • Business Card Design
  • Brochure Design
  • Website Design
  • Package Design
  • Social Media Styling
  • Digital Booklet Design

wellscent holistic apothecary

apothecary website design and branding

well scent holistic apothecary business cards

well scent apothecary package designdental natural package design

Our ongoing partnership with Jaime Di Dio Aoyama of Studio Aiuto has powerfully launched our brand, elevated the experiential aspect of our marketing materials, massively increased our visibility and directly impacted our sales and growth. Jaime is cerebral, artistic, detail-oriented and her design work is always on point, current, and relevant to our market. She consistently delivers on schedule a marketable strategy and a beautiful design that resonates with our community and customers. The success we have experienced is a direct result of our partnership with Studio Aiuto. Beyond this, Jaime is lovely. She has so much passion and integrity, and works harmoniously with us, meeting us where we are with each project with kindness, patience and curiosity. It is an absolute joy to know her.

–Stacy Shuman, Well Scent

WAYS WE CAN PARTNER
STRATEGIC BRAND PACKAGE

This all-in-one strategy-backed bundle has everything you need to go from idea to launch, and beyond that, it stays with you as you grow.

BRANDED PRESENTATION DECK

Strategically designed decks capture viewers’ attention, and significantly expanding memory retention, aligning the cards for your success.

LOGO & VISUAL IDENTITY PACKET

A semi-custom logo & visual identity system that fits your niche and provides the best of both worlds: a high-value option on a modest budget.

ONE-ON-ONE BRAND AUDIT

Capture what makes your dream customer tick, expose the message you’re sending, and uncover how you stand up to competition.

BRANDING, VISUAL IDENTITY, GRAPHIC DESIGN

As an expert brand strategist for the natural, healthy and feel good industries, I connect the dots between your business’s mission and your dream customer’s desires. Through discovery, positioning, etymology, aesthetic exploration, ideation and design, I guide you on a path to a cohesive strategic brand and visual identity that seamlessly flows from print, to web, to social media, to product.

Services
• Brand Strategy
• Brand Style Guide
• Brand Audit
• Visual Identity
• Logo Design
• Presentation Deck Design
• Infographic Creation
• Business Card Design
• Package & Label Design
• Brochure Design
• Copy writing
• Website Design
• Social Media Styling
• Promotional Campaigns
• Ad Design
• Poster Design
• Email Newsletter Design
Contact

ao@studioaiuto.com

Connect